Dr. Virendra Swarup Educational Foundation, Uttar Pradesh.(VSEF) was established in the year 1989 in the memory of Late Dr. Virendra Swarup, MLC & Chairman of Uttar Pradesh Legislative Council and an eminent educationalist. Dayanand Academy of Management Studies is a part of VSEF. The foundation is also running 10+2 schools in Kanpur and other cities of Uttar Pradesh.VSEF is a sister concern of Dayanand Siksha Sansthan, Uttar Pradesh., which is managing more than 25 post graduate and intermediate colleges all over Uttar Pradesh & Uttaranchal. DAMS is the first self-financed institute in Kanpur to impart management education in the form of MBA. The institute has achieved the distinction of being ISO 9001:2000 certified for providing quality education by maintaining quality services and processes. DAMS in a span of more than 17 years has gained immense recognition as a center of excellence. Its MBA, BCA, BBA & B.Com programmes have been designed to create the best talent in the IT & Management field.